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Under Armour Signs Georges St-Pierre 
MMAPayout.com | by Kelsey Philpott | Thu, Nov 5
Under Armour signing GSP is huge for the sport. It’s more than just an endorsement of MMA’s legitimacy, the agreement also suggests that the company believes in the long-term viability of the sport (i.e., they can make money in MMA by endorsing GSP).
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