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Busta Talks Jimmy Iovine, O’Reilly And Arab Fanmail
Via Complex
It’s been an interesting three years for Busta Rhymes. And by interesting, we’re not talking about the usual interesting lifestyle that comes with being a rap star . Busta has dealt with legal and label troubles, the passing of his friend/bodyguard and just when he thought he was out of the controversy bubble, his latest smash “A-Rab Money” has churned up some chatter.
With his new album Back on My B.S set to drop March 24, we sat down with Busta for a candid interview where he spoke on the aforementioned issues, as well as Dre’s Detox , Bill O’Reilly and who’s verse he thought was the strongest (it’ll surprise you) on the “Arab Money” remixes. Oh, and the “heated meeting” he had with Jimmy I that got him dropped from Interscope? Spoiler alert: it never happened. Read on for the real story…
Interview by Joe La Puma
Complex: How would you compare this album to your previous work?
Busta Rhymes: That’s not such an easy question for me to answer because I hate the cliché answer of “this is the best album I’ve ever made.” But what I can tell you is I’ve recorded about three albums in the time frame since the release of The Big Bang and one of the albums titles was called When Hell Freezes Over. Another version of the album that I recorded was called Blessed and then I went back in and recorded an another album called Back On My B.S. I can honestly say that it feels like this is the album that is the more appropriate body of work for defining this moment in time for me as a man, for me as an artist, and also for the state of the music as far as hip-hop is concerned. With that being said, I don’t think that I could have made a better album for this time frame, whether or not you feel it’s my best album, I’m going to leave that up to you.
Complex: “Arab Money” was a huge hit in New York, and a lot of people jumped on the track. Whose verse do you think was the strongest?
Busta Rhymes: I’m going to be perfectly honest with you—Diddy shocked the shit out of me, and I think, everybody. Diddy just said shit that was dope to me and it was right. The timing of that kind of verse and just the cleverness of it was really outstanding to me. I can’t front, he was one of favorites on the whole, on the three remixes he was one of my favorites, if not my favorite.
Complex: Obviously there was a lot of controversy about the song. As you were making it, did you ever stop and think that it might piss some people off?
Busta Rhymes: No, I didn’t think that it would piss any people off because that wasn’t the intent. The intent of the record was to embrace the awareness level that I felt needed to be embraced by the people about the greatness and the significance of this beautiful culture. I felt like the Arab culture and Arab people have exemplified being able to value the significance of the rich qualities in what they value as their spirituality and God all the way down to the financial and economic stability. I have a lot of friends that are Arab and I got a lot of friends from the Middle East in general, I just didn’t think it was fair this culture was being subjected to so much that it just didn’t deserve it.
Complex: Interesting…
Busta Rhymes: Being a black man, I understand that kind of targeting and that kind of agenda that’s set out to really demoralize the value and the integrity and the beauty of the culture that I live and represent. You don’t see white men or Spanish men or Chinese men or Indian men getting shot while they’re handcuffed on the ground by police when they’re 22 or 23 years old. You don’t see Rodney King getting his ass beat in the white community or Indian or Spanish community, you don’t see people getting plungers in their ass in all of these other cultures, you only see this shit throughout the history of time happening to black people. I just think that is something that I identified with when I started to see the Arab culture get shitted on the way that they were, and I wanted to change that. It’s cool to be Arab, and we should embrace the culture.
Complex: How has the response been from foreigners?
Busta Rhymes: I have quotes from 36-year-old school teachers from Egypt all the way down to real estate developers from Kuwait, and engineers from Baghdad, Iraq, pediatricians from Syria, lawyers from Lebanon, etc, etc. A lot of great people came out to offer their support and make sure that it was clear that we understood that as much people out there shining a light on the negative of the song, there’s quadruple the amount of people that support what the movement is. These are high-caliber people, it’s crazy I could read the quotes from all of these people to you.
Complex: Was there one that stood out to you, like, above the rest that you could just say?
Busta Rhymes: The one that stood out to me in a major way was from a 60 year old investment banker from Morocco his name was Rashid Ali. And he said “If Justin Timberlake came out with a song tomorrow titled ‘I’m Getting European Euros,’ would anyone have a problem with it? Myself and so many other people in my country are so honored that Busta has chosen our region of the world as an inspiration for this new song.” This is a 60-year-old investment banker from Morocco. That shit is unbelievable that a man of that age, that demographic, would even feel a need to come out and support something that is not even usually considered to be something that appeals to people of his age or demographic, and that’s hip-hop music.
Complex: In 2008, you were dropped from your previous label Interscope. The rumors all said it was because of a heated argument with [label chairman] Jimmy Iovine. Can you speak on it?
Busta Rhymes: Absolutely. Just for the record, there was no heated argument with me and Jimmy Iovine, and I kind of tried to take some time out to investigate why that rumor hold so much weight. What actually happened was when I realized that I wasn’t getting the things that I felt that I needed facilitated from the record company at the time, I set up a meeting to speak with Jimmy Iovine and we had a sit-down with each other and you know he really appreciated what I built as a legacy for 17 years before I even got to Interscope.
Complex: Interesting…
Busta Rhymes: So, he basically was like, “You know what, I understand and I respect your concerns and if you don’t feel that we can facilitate what you need so that you can continue to grow and evolve as an artist and as a business man, then I don’t want to get in the way of allowing you to be able to do that with someone else or do that on your own. It was kind of a mutual agreement and a mutual understanding. And with that kind of support and understanding, I actually sing Jimmy Iovine’s praises because not only did he let me leave, but he let me leave with my album.
Comple: But you were in fact “dropped.”
Busta Rhymes: I had to be dropped, because I asked to be let go. There wasn’t any situation where I had to go in and fight to get off and they were trying to keep me from wanting to be let go. It wasn’t that kind of a situation, it was really an understood discussion that we had and I kind of made it clear that I didn’t want to put out my album out over there. There were a lot of things that were going on that could have went down differently, that could have been facilitative more effectively. I wish it could have transpired differently, unfortunately in that situation it didn’t, but fortunately for me I’m in a much better space now.
Complex: Aftermath seems to be slow when it comes to putting out records. From your experience, what do you think is the biggest delay that they have over there?
Busta Rhymes: Dre’s a perfectionist and he set a high standard. I’ve never seen a man that’s so meticulous and so patient. I’ve been around the world so many times and I’ve been blessed with the opportunity to come across many walks of life, of different kinds of geniuses and people who have contributed so much on every level to music and art and culture. I’ve just never seen anything like this before, man.
Read the rest here
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Busta Talks Jimmy Iovine, O’Reilly And Arab Fanmail Via Complex It’s been an interesting three years for Busta Rhymes. And by interesting, we’re not talking about the usual interesting lifestyle that comes with being a rap star . Busta has dealt with legal and label troubles, the passing of his friend/bodyguard and just when he thought he [...]
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