Blender Shuts Down

R.I.P. Blender Magazine
Via HipHopUpdate

Alpha Media Group closed Blender magazine today, eliminating about 30 jobs and reducing its portfolio of titles to Maxim alone. The April issue of Blender out now will be its last.

The decision, delivered to Blender staff in a meeting this morning, came as part of broader changes that also included the departure of Alpha co-CEO Glenn Rosenbloom and the integration of editorial staff for Maxim and Maxim Digital.

Alpha tried to build Blender’s circulation, pushing its paid-circulation guarantee to 1 million from 800,000 at purchase. But copies distributed to public places such as waiting rooms grew the fastest, from 13,000 copies in the second half of 2007 to 100,000 a year later, according to company reports with the Audit Bureau of Circulations. Paid subscriptions fell 8% to 768,000, while newsstand sales declined 18% to 44,233.

Ad pages at Blender also plunged 31% last year and another 57% from January through April, according to the Publishers Information Bureau and Media Industry Newsletter. Monthlies as a whole, by comparison, sank 12% last year and another 22% through April. Ad pages at Maxim fell 11% in 2008 and 37% from January through April. Similar Posts:

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R.I.P. Blender Magazine Via HipHopUpdate Alpha Media Group closed Blender magazine today, eliminating about 30 jobs and reducing its portfolio of titles to Maxim alone. The April issue of Blender out now will be its last. The decision, delivered to Blender staff in a meeting this morning, came as part of broader changes that also included the departure [...]

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